Welcome to the month of “will my new favorite show make it to my television screen.” We are in the month of the Upfronts. “An upfront is a meeting hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main purpose, to allow marketers to buy television commercial airtime “up front”, or several months before the television season begins.”
The CW’s Upfronts will occur in the morning on May 17, 2012
On this day, we will find out if “The Selection” gets picked up. We will continue to update you on the latest! If The Selection does get picked up, be ready for promotional images and possible show previews soon after.